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E-mail each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc. For example, you could say, "Thank you for ordering. So we can improve our business in the future for you, can you please take a few minutes to fill out this satisfaction questionnaire?"

Give a percentage of your profits to a cause your customers would like. It could be a charity, school, environmental improvements, etc. For example, you could say, "Our business will donate $2.50 from each product sold to the local library to help teach kids how to read."

Take harsh criticism the right way and improve your online business. Don't get down in the dumps, improve the situation so it doesn't happen again. For example, if someone e-mails and says, “I think your product stinks because your instructions are impossible to understand!”, you should find a way to make the instructions clearer.

Try bartering before you buy services, supplies and equipment for your business. You can use the extra money you save on advertising your business. For example, you could trade advertising instead of paying for it. You could use the extra money you save to upgrade your web site, product or customer service.

Give away a follow-up e-mail course on an autoresponder. Include your ad with each lesson. People will buy quicker when they see your ad repeatedly. For example, how many times have you bought something because you have seen the ad on TV over a period of a few of weeks?

When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" e-mail and include an advertisement for other products you sell. You could follow-up every few months. For example, you could attach or link to an e-book catalog on all the product you sell or resell.

You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. For example, you could say, "Our new e-book would make a nice edition to the report. Just click here to add it to your order. It's only $15 more."

Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales. You could also offer them other things in return for referrals like free e-books, free software, coupons, discounts, etc.

When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made. For example, just imagine how many sales you could have with 1000 affiliates selling for you. It could eliminate ever buying any paid advertising again!