Sections:

Most people are curious about things that could affect their current lifestyle. You could use words like "Secret" or "Confidential" in your ad. For example, you could say "If you order before June 24, 2002, you will also get a Secret Mystery Gift valued at $200!"

Most people want to invest in their future. Tell your prospects to "invest in your product" instead of "buy our product". For example, you could say"It will be the smartest investment you've ever made!" Another example, "This will be your most profitable investment of 2002!"

Publish your web site in e-book format. Put the e-book on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people who buy your product or service. For example, would people open up your direct mail envelopes right away if they feel a disk or CD-ROM in them?

Most people want the latest and newest things in life. Use words and phrases in your ad copy like"New", "Just Released", etc. For example, you could say, "Just Released: A New Healthy System For Losing 10 Pounds In 1 Week!" Another example, "Breaking News! Scientists Have Dis- covered A Revolutionary Way To Eliminate Stress!"

Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them. For example, you could say, "Aren't you tired of being in debt? Aren't you tried of struggling pay check to pay check? Well now you don't have too. Our product will end your debt problems forever…"

Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product. For example, you could say, "Order before June 23, 2002, and get a second one for a friend. Just imagine how happy your friend will be when you give them this incredible product."

Most people want to get over obstacles so that they can achieve their goals. Tell your prospects which goals they'll achieve by ordering your product. For example, you could say, "Just imagine getting back into your prom dress or going out in public without being stared at."

Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product. For example, you could say, "Imagine how much your girlfriend will love you when you buy her this stunning diamond engagement ring!"

Most people want to associate with others who have the same interests. Give your prospects a free membership to a private chat room just for them. For example, you could also attract traffic to your web site by providing a free message board or chat room.